Whether you want someone to do your digital marketing for you, or to work with your own marketing team, B3 Creative Solutions has the solutions that are perfect for your company. With customizable service options, we’ll create a package with your goals and budget in mind. Learn more about the services we offer:
Online Marketing Strategy
Coming up with a successful digital marketing strategy is the first step in building your business’s online persona. Not sure where to get started or what services you actually need? That’s where we come in!
Our team will learn about your company and suggest the best solutions for you based on what you do, who you’d like to reach, and your goals — all while following the best practices in your industry. We’ll work together with your team to determine the most effective way to achieve your desired results.
Social Media Services
Don’t be left out of the conversation! Having optimized social media pages with engaging content is a great way to connect with customers and showcase your brand. Here are some of the channels we suggest having:
We’re able to create pages, optimize existing ones, create content, engage with customers and manage a variety of other social channels as well.
Search — SEO & SEM
Did you know that over 90 percent of online experiences start with a search? Make sure you’re one of the top results by improving your Search Engine Optimization (SEO) or investing in paid search advertising.
About SEO
We’ll start our SEO process by evaluating your current website to see where you’re currently ranking. We’ll also determine common keywords used by industry leaders and your target audience and add those to your site. Other actions we’ll take include making sure there are enough words on your pages (you need a minimum of 250), checking your download speed, looking for duplicate text, and more.
About Search Engine Marketing (SEM)
SEM can include many types of search advertising, but we focus on more common practices like pay-per-click ads on search engines like Google or Bing. These paid ads will be displayed among organic search results, but you only pay when people click on them. They can target keywords, phrases or geographic locations.
Online Banner & Display Ads
We’ll research which websites your target audience visits most on both a local and national level. We can target based on:
- Geographic location
- Hyper-local or geo-fence targeting for mobile devices
- Keywords and phrases
- Website content where your ads will be placed
- Third-party demographic data (interest, income, etc.)
- Websites and groups that your audience is interested in
Retargeting Campaigns
Retargeting (or remarketing) allows us to show ads to people who have already visited your website. How does this benefit you? Research shows that people who have previously visited your site are more likely to purchase from you than someone seeing your ad for the first time.
Website Tracking
By installing a pixel on your website, we’ll be able to measure when a potential customer responds to a call to action (buying something, getting directions to your store, etc.) While the campaign is active, we’ll measure where the conversions originated and reallocate your budget to focus on those areas.
Email Marketing
Email marketing is an effective way to create more conversion, because you’re directly contacting people who are already interested in your brand. Consistently sharing relevant content that will benefit your customers keeps them subscribed and interested in your products.
Our team will help create successful email campaigns for your company by using best practices like sending no more than four emails per month and making sure each email has useful content for your potential customers.
Here are some other things we will do to make sure you have a successful email campaign:
- Make sure all content is useful and relevant
- Include at least one call-to-action in each email
- Ensure all email addresses are valid
- Create targeted email lists
- Monitor email campaign results and create reports to be used to improve future content
- Create effective subjects lines
Content Marketing
Content marketing such as blogs and native advertising provide valuable materials for you to showcase your brand on any platform.
Blogging
Writing blogs for your website shares quality information for potential customers or clients, and helps your website be seen by search engines, which in turn, helps inform more potential customers about your brand. These blogs can also be shared on your social channels to increase your reach. All of the blogs we write will be optimized for keyword phrases that align with your target audience’s searches.
Native Advertising
Native advertising is used by publishers, and it allows advertisers to place certain types of sponsored content in their stream of daily content. These sponsored articles attract your target audience because relevant content is strategically placed on websites they frequent. This increases the level of trust in your potential customers, which makes them more likely to visit your website.
Reputation Management
Word of mouth is a powerful tool in marketing, which is why it’s so important to monitor what’s being said about your company online. It takes just one bad review to lose new and returning customers. Paying attention to reviews will give you the chance to provide a personal response and remedy the situation.
It’s important to respond to good reviews, too! This will help create a connection between your brand and someone who already likes your company. Not only will we inform you when your business gets a review, we’ll also generate a suggested response for you as well.
Besides monitoring and creating responses, a review widget will also be added to your website. This will allow people to leave reviews right on your website.
Video
Online videos are an effective tool to improve search ranking and boost sales.
Creating videos for your website or social channels allows you to build an emotional connection with potential customers. You don’t even need expensive video equipment; videos taken on smartphones or small cameras are fine!
Behind-the-scenes videos or interviews with your employees are just some examples of videos your business can utilize. In addition to your website and social channels, videos can also be shared to your YouTube, Vimeo or any other digital platform.
Mobile
Smartphones can be used for pretty much everything, which is why it’s so important to include mobile marketing in your digital marketing plan. A mobile marketing strategy can include a variety of platforms such as social media apps, Google and other online search engines. It’s also beneficial to have your website built to be responsive to mobile devices or tablets, just as it is on desktops or laptops. Not only will this provide a better experience for your customers, it will help your site be more likely to appear in mobile search results.
Contests
Hosting contests on your social media pages is a great way to engage with your audience and add more people to your email list. Automated data collection and processes have made running social media promotions and contests so much easier.
When done correctly, a contest is an easy and effective way to bring in new customers. We can guide you to choose the most beneficial promotion type, effective prizes and tactics to increase engagement. We also suggest increasing reach for your contests by using paid ads, including them in email newsletters, and boosting them on your social media channels.
Websites
Think of your website as a storefront that’s always accessible. That’s why it’s so important to make sure it’s easy for your potential customers to learn about your company and what services you provide.
Here are some ways we can improve your current website:
